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download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. On Tuesday, after weeks of rumors, Equinox announced a new partnership with Australian beauty brand Grown Alchemist — meaning its long-beloved Kiehl's products are getting the boot. "It's been 13 years," Julia Klim, Equinox's VP of strategic partnerships and business development, told Women's Wear Daily of its Kiehl's deal. Advertisement(Full disclosure from Madeline Berg: I am an Equinox member and have little attachment to the Kiehl's lineup. ) AdvertisementEvery passionate online niche has two sides, and some brave souls have posted their excitement about the new products, alleging that it was actually Kiehl's products that were watered-down.
Persons: , Equinox, moisturizers, It's, Julia Klim, Equinox's, Women's, Madeline Berg, commenter, Kiehl's Organizations: Service, Business, pepsi
Read previewA luxury gym chain is launching a program costing $40,000 a year that it says will help clients to boost their longevity. But experts told Business Insider you don't need to spend thousands of dollars to enjoy a long, healthy life. The program, which will later be available in other states, aims to help customers "live 100 healthy years," Jonathan Swerdlin, co-founder of Function Health, told CNBC. Research suggests that weight, or strength, training is beneficial for longevity because it builds muscle mass, which helps maintain strength and mobility into older age. One 2022 study found that those who did 30 minutes of strength training a week were 10% to 20% less likely to die from chronic illnesses, such as heart disease, diabetes, and cancer.
Persons: , Jonathan Swerdlin, Maveron, Dan Belsky, Robert N Butler, Michael Snyder, Snyder, Belsky, Virend Somers Organizations: Service, Function, CNBC, Business, Consulting, of Labor, Robert N Butler Columbia Aging Center, Center for Genomics, Medicine, Stanford University, Research, Mayo Clinic Locations: New York City, Highland Park , Texas
Equinox is teaming up with lab-test startup Function Health to launch "Optimize by Equinox," a personalized health program that includes everything from personal training and nutrition plans to sleep coaching and massage therapy. "It's really a paradigm shift in how we're able to live with vitality and avoid suffering," said Jonathan Swerdlin, co-founder of Function Health. Function Health will test members for 100 biomarkers — everything from heart, liver and kidney health to metabolic and immune systems to cancer markers and nutrients. Equinox will then run its own battery of fitness tests, including VO2 max, strength and movement range. The fee doesn't include an Equinox gym membership, which brings the total to about $40,000 or more for the year.
Persons: Jonathan Swerdlin, Julia Klim, Equinox's, Klim, Swerdlin Organizations: Function, Pacific Locations: Philadelphia, Pacific Palisades, Los Angeles, New York City, Highland Park , Texas
Marketing has long struggled to establish an standard measurement for brand value. AdvertisementThe number one thing on the minds of CMOs in 2024 is proving measurable brand value. There have been many ways of assessing brand value in the past including revenue, the value of future net earnings, and net promoter scores. Some new disruptive thinking on brand value deserves consideration — the power of emotion. The power of emotion — the Equinox exampleEmotion is the new currency driving quantifiable brand growth.
Persons: , Julia Klim, Equinox's, Klim, Billee Howard Organizations: Service, Gartner Locations: Brandthro
Equinox knows how to do a luxury gym, and with an Amex Platinum card you can effectively get a discount. Courtesy of EquinoxThe Platinum Card® from American Express has long offered an annual $300 credit to be used with Equinox luxury gyms. Apply and select your preferred metal Card design: classic Platinum Card®, Platinum x Kehinde Wiley, or Platinum x Julie Mehretu. $300 Equinox Credit: Get up to $25 back each month on the Equinox+ digital fitness app, or eligible Equinox club memberships when you pay with your Platinum Card®. However, you can soon use your Platinum Card's annual $300 Equinox credit to give an Equinox gym a try for free.
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